Legal
Privacy Policy
How we collect, use, and protect your personal information.
Effective Date: June 24, 2025
Jackson Hole Outdoor Pursuits ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit jacksonholeoutdoorpursuits.com (the "Site") or book any of our Services, how we use it, and your rights with respect to it.
1. Information We Collect
We collect information in the following ways:
Information you provide directly. When you make a booking, complete a contact form, or communicate with us, we may collect your name, email address, phone number, number of guests, activity preferences, and payment information. Payment card details are processed directly by our payment processor (Stripe) and are never stored on our servers.
Information collected automatically. When you visit the Site, we automatically collect certain technical data including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This data is collected through cookies and similar tracking technologies.
Communications. If you contact us by email or through the Site's contact form, we retain a record of that correspondence.
2. How We Use Your Information
We use the information we collect to:
- Process and confirm your bookings and send confirmation emails with itinerary details
- Communicate with you about your booking, including updates, changes, and reminders
- Respond to your inquiries and provide customer support
- Improve the Site and our Services based on usage patterns and feedback
- Comply with legal obligations and enforce our Terms of Service
- Send you occasional promotional communications about new activities or offers (you may opt out at any time)
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3. Sharing Your Information
We may share your information with:
Operators and guides. When you book an activity, we share your name, booking details, and relevant contact information with the Operator or guide providing that activity so they can prepare for your experience.
Service providers. We work with trusted third-party vendors who assist in operating the Site and delivering our Services, including payment processing (Stripe), email delivery (Resend), and website analytics (Google Analytics). These vendors are contractually obligated to protect your information and may only use it to provide services to us.
Legal requirements. We may disclose your information if required to do so by law or in response to a valid court order, subpoena, or government request, or to protect the rights, property, or safety of Jackson Hole Outdoor Pursuits, our guests, or others.
4. Cookies
We use cookies and similar technologies to operate the Site, remember your preferences, and analyze Site traffic. You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site, including the shopping cart and booking flow. We do not currently respond to "Do Not Track" signals.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including maintaining booking records, resolving disputes, and complying with our legal obligations. Booking records are typically retained for a minimum of seven (7) years. You may request deletion of your data at any time (see Section 7).
6. Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. These include encrypted connections (HTTPS), secure payment processing, and access controls on our systems. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to our legal retention obligations
- Opt out of promotional email communications by clicking "unsubscribe" in any email we send
To exercise any of these rights, please contact us at info@jacksonholeoutdoorpursuits.com. We will respond to your request within 30 days.
8. Children's Privacy
The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.
9. Governing Law
This Privacy Policy is governed by the laws of the State of Wyoming. Any disputes relating to this Policy shall be resolved in the state or federal courts located in Teton County, Wyoming.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised Policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
Jackson Hole Outdoor Pursuits
Jackson Hole, Wyoming
Email: info@jacksonholeoutdoorpursuits.com